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Market segmentation is essential if you want to succeed in e-commerce .
No one will be surprised anymore to hear that online shoppers demand personalized experiences. And it is that the offer of goods and services is so wide that even the smallest detail makes the difference.
It is known that ecommerce invoices more than 3.5 billion dollars annually . But this also makes the competitiveness enormous.
Market segmentation, also called customer segmentation, is a great way to deliver this personalized experience.
In this article we tell you what it is, what types Ghana Phone Number List exist and what market segmentation strategies you can apply right now. In addition, we include real examples of company segmentation so you can see how big brands carry out the segmentation of their customers.
Let us begin!
What is market segmentation?
Market segmentation consists of dividing different users (customers and/or visitors) into groups so that the company can offer a personalized message to an interested audience .
Put another way, customer segmentation is the most effective way companies can separate their visitors into different groups with the goal of creating a more personal experience based on customer traits, behaviors, needs and wants. .
Many brands that use market segmentation in their marketing strategies make more money, have happier customers, and perform better against their competitors.
For example, DMA research found that marketers using segmented campaigns saw a 760% increase in revenue from their email campaigns.
Revenue from customer segmentation in campaigns
Customer segmentation: Types of customers
These are the types of customer segmentation:
VIP: customers who buy very often or who spend more money
Long-time active users who are returning customers
Reactivated customers , who made a purchase, became inactive for a while, and then made another purchase
Low-level repeat customers who buy less often and spend less money
New customers who have just made their first purchase
New visitors who signed up for your mailing list without making a purchase.
And here's an estimate of how this customer segmentation example might translate to revenue:
market segmentation criteria
By dividing all of your customers into smaller groups, you can target them better than using one basic strategy for everyone. This creates a better user experience for each type of customer, which will translate into happier customers and more willing to buy.
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发表于 2022-8-10 20:00:53
