Appear? Well, in the search results, that is, your page and the metadescriptor, these details are also added that make your content much more specialized than that of other websites. To make use of structured data there are many ways, some will require complex knowledge but if you go to google search console , you can do it on your own without problems. Another good alternative: if you use wordpress for your website, there are many plugins that will help you create schema -which is the name given to this type of data-
one of my favorites is rank math which is a plugin all in one for seo. 3.- featured snippets or zero position a featured snippet is a node of information that appears in a box before the first official search result. In reality, it is a piece of ecommerce photo editing content that specifically responds to the user's search. Featured snippets aren't new either, but google wants to provide zero-click responsiveness . In other words, as soon as the search is displayed, the user finds the answer in the foreground . How can your website get a featured snippet? It all has to do with the way you structure the article, as well as the schema types you use to enrich it. I explain it to you in a much simpler way. The first way you have is to make it clear to search engine bots and spiders the tenor of each section of an article, for
which you must use subheading tags wisely . Have you already seen how wikipedia uses its tables of contents? Each subtitle is a link within the table. Well, search engines detect this pattern, for them each header is specific information and if your header matches a search intent it becomes a featured snippet. Be careful, your rating in google's eats also enters into the featured snippets , but i'll explain this to you in the next seo trend. Another way to qualify or improve your chances of ranking as a featured snippet is to enrich your content with html tags, especially when it comes to faqs. Within the google
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