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Brand, but believe me, you want those customers. Do not advertise on all Of course, not all parked domains will work properly; only those that are similar to your brand seem to do. I would suggest turning them on for a shift and finding out which ones work. Create a placement campaign for these and raise your bids, then disable the AdWords "parked domains" category in your original campaign. We roll out new features on a monthly basis, so rest assured that I just added a “Parked domains” Domains” category in the hopper. This should make it very easy for our
clients to identify the likely brand variant domains they should target by placement. In conclusion The main takeaways I see from the data are: YouTube may be worth experimenting with placement targeting, provided you use other targeting methods such as keyword targeting, due to its low CPA. Note that I'm not talking about video campaigns, I just mean running text ads on the Google Display jewelry retouching service Network (henceforth referred to as the “responsive” format) targeting YouTube. Political sites actually have the potential to work just fine for you , provided you aren't too concerned about the brand protection implications. (By "political sites" I am broadly
referring to political news sites - eg breitbart.com, huffingtonpost.com, etc.) They may simply be less popular with advertisers and may not have therefore not been auctioned off like more mainstream news sites. In fact, with the recent campaign against breitbart .com, I imagine you can capture a lot of traffic there at discount CPCs. You're absolutely mad if you don't bid on parked domain traffic . Try it yesterday! The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.
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