The Ins and Outs of Creating a Monthly Newsletter

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If you’re considering scaling back a particularly extensive email campaign, condensing your high-value assets into a monthly newsletter rather than overburdening your contacts’ inboxes, read this post.

It’s not hard to find great examples of email newsletters. While newsletter design may seem daunting at first, with careful planning and the right tools, you can craft the type of updates that will leave a lasting impression on your email recipients.

What is a monthly newsletter?
A monthly newsletter is an opportunity to update your subscribers with useful Albania WhatsApp Number List information about your industry as well as upcoming events and current promotions.

Ideally, this email will become an integral part of your overall marketing plan, which should also include a steady stream of user-driven content development. You’ll want to regularly create and publish new blog posts, informational videos, and downloadable assets like eBooks and white papers in order to generate a large number of valuable links and informational emails.

Creating a monthly newsletter requires you to wow your readers by operating at an unsustainable pace without overwhelming your staff or your recipients. Consistency is key if you want to drive engagement.

Why a monthly newsletter?
Participation is what it’s all about.

Send out a monthly newsletter so your prospects have something to look forward to without feeling like they’re being bothered by extra inbox maintenance or excess digital clutter.

That’s not to say you can’t boost your newsletter with follow-ups about upcoming events, for example, but these one-off emails should be short-lived and targeted to audience segments that are more likely to attend.

In other words, if your subscribers are busy, and you can be patient, sticking around for your monthly emails means your subscribers will be less likely to opt out, especially if they feel they feel they are receiving relevant content.

This last point is so important that at the risk of repeating ourselves, we’ll emphasize it again:

To produce exceptional content, you must share information that your readers find valuable.

How about sending out a weekly or quarterly email newsletter?
Of course, every audience will respond best to a slightly different frequency of communications. The key is to find the cadence that works best for your particular audience.

weekly:
A weekly newsletter can ensure your target audience remembers your company if:

You already have a loyal user base of people who gravitate toward your brand.
You offer a subscription service and you want to ensure your users stay engaged.
Your flagship product line consists of consumer products that are purchased on a regular basis.
If your followers’ needs are in a rapidly evolving situation, you may want to increase the pace at which you send emails. For example, the Covid-19 pandemic has forced many businesses to update their operations while ensuring their communications strategies can keep pace with the changes.



If you do make the switch from a monthly newsletter to a weekly roundup, make sure you have the bandwidth to maintain the quality of information your subscribers expect. You don’t want to risk users unsubscribing because you’ve gone from providing valuable content to a sloppy compilation of unimportant updates.

Quarter:
On the other hand, a quarterly newsletter may be beneficial for organizations that need to regularly keep readers informed of what’s happening throughout the year, otherwise the sender can rest assured that their readers will remain committed to the organization without an extra nudge.

Examples of groups for which a quarterly newsletter might suffice include:

consultant Committee.
Internal stakeholders.
Clients with multi-year contracts.
How do you create a monthly newsletter?
To create a monthly newsletter, you need to follow these four simple steps:

Produce valuable, high-quality, targeted content.
Draft, revise and finalize subject lines that encourage high click-through rates.
Design a user-friendly interface optimized across multiple platforms.
Schedule and deploy your valuable monthly newsletter to generate optimal engagement.
Let’s explore each of these steps in depth, so you know exactly how to create a monthly post that your readers will want to open.

1. Produce valuable, high-quality, targeted content frequently.
A typical monthly newsletter will contain interesting content such as:

Your recent blog.
A roundup of related news.
Social media communication.
Letters of recommendation and case studies.
New information about products and services.
Do you have to produce these products yourself?

No.

Find partners in your space who might be willing to help with content development or schedule time each week to search for external resources that your readers would like.

Of course, if you can spin the material better by creating a custom branded asset like a blog or eBook, but focus on value to your readers first.

Then, it’s time to write your email newsletter . Create short, concise copy that speaks to your brand’s established tone in a voice that feels instantly familiar and familiar. Craft the headline and body of your email and make sure your audience feels like their time is respected.


2. Draft, revise, and finalize subject lines that encourage high click-through rates.
By closely monitoring the results of different sends, you’ll begin to get a sense of the topic behaviors that best suit your specific audience.

To get started, here are some elements to keep in mind that can influence the price of an open and a click to open:

Word choice.
Use of capital.
Incorporate numbers.
Simplify your characters and word count.
Utilize emojis.
The final point is probably context-dependent. While emojis might perfectly and naturally come from a brand with a slightly cheeky identity, more straightforward businesses will want to forgo such absurd behaviour.

However, most importantly, here is the number one rule for email newsletter subject lines:

Don't mislead your audience.

This is called "click bait," and just thinking about it is enough to send us into a panic.

3. Design user-friendly interfaces that are optimized across multiple platforms.
For the next step, whether you have an in-house designer or you’re a DIY bootstrapper, knowing your way around user-friendly email marketing tools will work wonders for your newsletter.

Take the time to develop a comprehensive newsletter template that you can replicate monthly. Rest easy knowing it’s already optimized on mobile devices, as well as various desktop email clients like Outlook and Gmail.

Tools we recommend checking out:

Mailchimp.
Constant contact.
HubSpot.
market.